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Explore AI workshop · with the hive, for Explore North SomersetAI for visitor businesses. Without the waffle.

Everything from the evening, in one place: the slides, the take-home pack, every prompt to copy and a free follow-on course. If you came along, this is your homework. If you didn't, it's the whole night minus the biscuits.

  • Slides
  • Take-home pack
  • Every prompt
  • Free follow-on course
  • Free marketing health check
Get your free marketing health checkStart the follow-on course

Run by

Downloads.

Three PDFs. Print the pack and keep the CAWR card by the till. Every business in them is fictional, so nobody's café gets named and shamed.

The slides

All 24 slides from the evening: the keen intern, six examples of AI gone wrong, CAWR, the brand file and being the business AI recommends.

Download the slides (PDF, 3170 KB)

The take-home pack

Eight pages: the intern rule, the CAWR card with blanks, your one-page brand file template, the bad examples fixed, five things to do this month and your first-week sheet.

Download the pack (PDF, 683 KB)

The AI jargon buster, tourism edition

About 30 terms in one line each, from "hallucination" to "OTA" and "AI Overviews". The full, living version is on the website too.

Download the jargon buster (PDF, 97 KB)

Want the living version of the jargon buster, with the search terms kept up to date? It's at the AI jargon buster.

Every prompt from the night.

Exactly as they appeared on the slides and in the pack. Press Copy, paste it into ChatGPT, Claude, Gemini or Copilot, and swap The Salty Whisk for you. Nothing here is sent anywhere: the buttons just copy text.

  • The CAWR prompt that fixed the Thrilled Announcement

    Slide 15. Swap in your own café, attraction or B&B. The Salty Whisk is made up.

    Context: We're The Salty Whisk, a seafront café on Weston's Marine Parade. Customers are local families, dog walkers and winter visitors. Friendly, plain, a bit cheeky.
Action: Write a Facebook post telling people we now open at 8am on weekends from 1 November.
Warnings: Don't invent anything else. No hashtags, no emojis, no 'thrilled', 'elevate' or 'journey'. Under 50 words. Ask me if anything's missing.
Result: One post and two alternative opening lines.

  • The CAWR card, with blanks

    Slide 14 and pack page 2. Fill in the blanks and paste the lot.

    Context: who you are, who it's for, how you sound. ______
Action: the one job. ______
Warnings: Don't invent ______. No ______. Under ___ words. Ask me if anything's missing.
Result: Give me ______.

  • Your one-page brand file

    Slide 17 and pack page 3. Write it once, paste it at the top of every chat, or save it as a Project in ChatGPT or Claude.

    Who we are: seafront café on Marine Parade, Weston. Open 9–4 (8am weekends from Nov).
Who comes: families, dog walkers, winter walkers, the Thursday knitting lot.
How we sound: friendly, plain, a bit cheeky. We say "bacon roll" not "artisan brioche".
Three sentences we'd actually say: "Dogs welcome inside." "Cash and card, and we'll never judge a third slice." "Closed Christmas Day, obviously."
Never say: hidden gem, nestled, elevate, journey, thrilled, unforgettable.
Never guess: prices, allergens, access, opening hours, whether there's space.

  • Ask it about you, prompt one

    Slide 20. Use a private or logged-out window if you can.

    What do you know about [your business name] in [town]?

  • Ask it about you, prompt two

    Slide 20. Then: did it know you? Did it get anything wrong? Did it name a competitor?

    I'm visiting [town]. Recommend somewhere for [what you do].

  • The review reply, fixed

    Pack page 4. The shape of a human reply to "Hair in my soup, and the waiter shrugged." Use it as the Result you ask for.

    That's not good enough and I'm sorry. I've spoken to the team about both the soup and the shrug. If you'll give us another go, lunch is on me. Jack, owner, 01934 000000.

The W is where the magic is. "Ask me if anything's missing" turns a fibber into a colleague. The full CAWR guide is at how to prompt AI.

your homework, if you want it

The follow-on course.

Six short lessons, about an hour in all, that pick up where the evening left off. You write your brand file, build a CAWR prompt for your one job, fix a review reply, ask AI about yourself and learn what's worth automating. Free, no sign-up, and your answers stay in your browser.

  • No account, no email gate
  • Works with ChatGPT, Claude, Gemini or Copilot
  • A printable workbook if you'd rather use a pen
Start the follow-on coursePrefer the general course?
Free course · 6 lessons · 45–60 mins AI for Tourism, Food & Drink and Attractions: the follow-on course
  1. 1Your keen intern, and your one job7 min
  2. 2Your one-page brand file10 min
  3. 3CAWR for listings, posts and enquiry replies10 min
  4. 4Reviews and replies without the "strive"8 min
  5. 5Be the business AI recommends9 min
  6. 6Projects, skills and what's worth automating10 min

One thing. This week.

Small and real beats big and never. The back page of the pack has this as a sheet to fill in.

  1. 1Write your brand filePage 3 of the pack. Twenty minutes. If a regular wouldn't recognise it, it isn't you yet.
  2. 2Pick one repeat jobThe weekly post, the review replies, the "do you take dogs?" email.
  3. 3Do it with CAWRBrief it, read it, cross out anything it made up, send it.
  4. 4Tell us how it wentHow long it took, including the checking. We want to know.

Want a second pair of eyes? Have a free marketing health check.

Tell us who you are and where your website lives. We'll look at your site, your Google Business Profile, how you show up in Google and in AI answers, and anything you're already spending on ads, then email you a short, honest list of what to fix first. No charge, no obligation, and no "hidden gem".

Prefer to do it yourself first? Our 16-question marketing health check gives you a score on the spot, with no email needed.

We'll only use your details to do your health check and reply to you. If you tick the box, we'll also email you about free workshops, rarely, and you can stop any time. Privacy policy.

Workshop questions, answered.

Something we haven't covered? Email jack@jaedigital.co.uk or come to the next free session at the hive.

Jack Easterbrook
Written by Jack EasterbrookFounder of JAE Digital. Jack runs free monthly AI-for-business workshops for North Somerset businesses with the hive in Weston-super-Mare.Last updated October 2026
Who is this for?

Anyone running a business that visitors choose, book and review: cafés and restaurants, attractions, accommodation, food and drink producers, tours and activities. The examples are North Somerset flavoured because that's where the workshop was, but the method works anywhere.

Do I need to have been at the workshop?

No. The slides and pack cover everything we said on the night, and the follow-on course starts from scratch. If you were there, you can skip straight to the course or the prompts.

Which AI tool should I use?

Any of the big chat tools: ChatGPT, Claude, Google Gemini or Microsoft Copilot. A free account is fine. Everything here is written so you copy it into whichever you prefer. ChatGPT and Claude both have "Projects", which is where your brand file lives.

Is it really free?

Yes. The slides, the pack, the prompts and the six-lesson course are all free, with no sign-up. The form on this page asks us for a free marketing health check, which is also free.

Can you run one of these for our team or members?

Yes. We run free monthly workshops with the hive in Weston-super-Mare for North Somerset businesses, and we run private sessions for teams, trade bodies and destination groups. Tell us who's in the room and what you'd like them to leave able to do. See our AI consulting and training page for the shape of it.

Want a hand with the AI bit, or the getting-found bit?

Tell us about your visitor business and we'll check how it shows up in Google and the main AI tools before we talk.

Start a conversationTake the free health check