After moving Platinum Mobility to Shopify with proper product and category pages, organic search went from barely registering to a sales channel in its own right, alongside the ads. The full story has the figures and the dates.
GA4, 9 Nov 2025 to 24 Sep 2026 vs 22 Dec 2024 to 6 Nov 2025. Results reflect the new website as well as SEO.
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