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Facebook & Instagram ads for small businessesGet in front of them before they've even started looking.

Facebook and Instagram are where your customers scroll every day. Meta ads put your business in front of the right local people, with ads that look at home in their feed and a budget a small business can live with.

  • Monthly rolling, no tie-in
  • Your account, your data
  • Spend shown next to results

Get a free Meta Ads review

Tell us a little about your business. We'll get back to you within 24 hours to arrange a 30-minute call.

Only your name and email are needed. We'll only use your details to reply. Privacy policy.

Is it right for you?

An honest answer before you spend a penny. If it's not the right platform yet, we'll say so.

You're not the only one

Think nobody uses Facebook any more? 93% of UK adults online still do, for about 42 minutes a day. Instagram reaches 78%.1

Source: Ofcom, Online Nation 2025

Where these numbers come from
  1. Ofcom, Online Nation 2025 (opens in a new tab). Ofcom. Page 22. Facebook and Messenger reached 93% of the UK online population, averaging 42 minutes a day; Instagram reached 78%. Ipsos iris, May 2025.

Independent UK research, quoted as published. These figures describe UK businesses and audiences in general, not JAE Digital clients.

A good fit if…

  • You sell something people love to look atHolidays, events, stays, food and anything with a great photo behind it.
  • You run an online shopCatalogue ads show people the products they looked at, and ones like them.
  • You have great before-and-aftersBeauty, home improvement and trades with work worth showing off.

Probably not yet if…

  • People only need you in an emergencySomeone with a burst pipe searches Google; they don't scroll. Google Ads comes first.
  • Nobody can call leads back quicklyMeta leads come in fast and go cold fast. Someone needs to reply the same day.

What we do.

Everything you'd expect from a Meta Ads agency, explained in plain English.

  • Lead & enquiry campaigns

    Enquiries through quick forms on Facebook and Instagram, or straight to your website.

  • Local reach & offers

    Get seen by people in your area, with offers and events that give them a reason to act.

  • Retargeting

    Bring back people who visited your website or engaged with your page.

  • Catalogue ads for shops

    Your products shown to people who looked at them, and to people like your customers.

  • Ads that look at home

    Made from your own photos and short videos, written to look like a post, not a billboard.

  • Pixel & Conversions API

    Tracking set up properly so Meta learns from real enquiries and sales.

How it works.

  1. 1AuditWe look at your website, tracking and any past ads, and agree what a good enquiry or sale is worth to you.
  2. 2BuildCampaigns, ads, landing pages and tracking set up properly, ready to learn from day one.
  3. 3LaunchWe start with a sensible budget and watch closely in the first few weeks.
  4. 4Improve monthlyBudgets, audiences, ads and pages tested and tuned every month, with a plain-English report.

Proof, not promises

A real result, with the small print.

Every number we show comes with its dates and context, because results mean more when you know what else was going on.

Client example · Majestic Tours +211%web bookings

Majestic Tours runs coach and self-drive holidays. With Meta ads running alongside Google Ads, SEO and email, web bookings rose 211%, and Meta became a conversion channel in its own right rather than a brand-awareness line on the report.

1 Jan 2024–1 Jan 2025 vs 30 Dec 2022–31 Dec 2023. Advertising spend rose 133% over the same comparison.

Read the case study

What it costs.

Two separate things, always shown separately.

Your ad spend

You pay Meta directly for your ads. You set the budget, and it can be changed or paused at any time.

Our management

Quoted for what you actually need, mainly based on your ad budget and how many campaigns, products or locations there are. A free 30-minute call, then a clear written quote before any work starts.

Free help with budgets

Meta Ads questions, answered.

Something else on your mind? Just ask.

Facebook or Instagram?

Usually both. They run from the same Meta account, and we let the results decide where more of the budget goes.

How much do I need to spend?

Enough for Meta to learn who responds. Many small businesses start modestly and increase the budget once the cost per enquiry is known. We'll suggest a figure before you spend anything.

Why are my Facebook leads poor quality?

Quick forms make enquiring very easy, which can bring less serious leads. We add the right questions, send people to your website where it helps, and judge campaigns on leads that become customers.

Do I need to post every day too?

No. Ads and posting help each other, but ads work without a busy page. A tidy page with recent posts and reviews is enough to start.

Can you use my existing page and ad account?

Yes. You keep ownership; we're simply added as a partner.

Is there a minimum contract?

No. We work on a monthly rolling basis with no tie-in, and you keep ownership of your ad account.

Compare the other platforms.

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Ready to make your ads pay their way?

Tell us what you're after and we'll get back to you within 24 hours. Or take the free health check to see where you stand first.

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