About JAE Digital, a digital marketing agency in Weston-super-MareHi, I'm Jack. I started JAE to do agency work differently.

1. Chapter 1 · Before digital

   Casinos, bingo halls & arcades

   Regional manager

   I started out as a regional manager for leisure venues: casinos, bingo halls and arcades. I was responsible for an area budget of over £1 million, and spent my days watching how people actually behave when they spend: what draws them through the door, what makes them stay, and what brings them back.

   What it taught me: Small rewards bring people back. A thank-you, a little win, being recognised. Loyalty is built in small moments, not one big offer.

2. Chapter 2 · Into digital

   A south west media & publishing company

   Digital Account Director, then Digital Director

   I moved into digital marketing with a regional media and publishing company, first as a Digital Account Director and then as Digital Director. That's where the ten-plus years of websites, campaigns, tracking and reporting began.

   What it taught me: A report is only useful if it ties to enquiries and sales. Everything else is decoration.

3. Chapter 3 · 2023 to now

   JAE Digital

   Founder

   In 2023 I started JAE Digital to do agency work my way: one person you deal with from the first call, websites, tracking, ads and SEO joined up, and numbers you can trust. Both chapters before it go into every project.

   What it taught me: Small but mighty. A bit like the businesses I work with.

I learned an awful lot about the psychology of buying in those venues, and I still use it: making the next step obvious, giving people a reason to come back, and noticing where they hesitate. Used honestly, to help your customers, never to trick them.