We set up GA4, Google Tag Manager and conversion tracking properly, then turn it into a monthly dashboard you'll actually read. Every marketing decision starts from real numbers.
Be honest…
You're not the only one
If GA4 is gathering dust, you're in the majority. Only 25% of UK businesses that handle digital data actually analyse it.1
Source: UK Business Data Survey 2026
Independent UK research, quoted as published. These figures describe UK businesses and audiences in general, not JAE Digital clients.
Pick the cards you need, or let us deal you the right hand. Everything's explained in plain English.
A clean, properly configured GA4 property, or a health check of the one you have.
One tidy container for every tag, so tracking is easy to manage and change.
Forms, calls, bookings, brochure requests and sales, counted as what they are.
Google Ads and Meta conversions fed back, so campaigns optimise for the right thing.
See how people find you in Google Search and Maps.
Plain-English reporting dashboards, powered by AgencyAnalytics.
Every service is built to suit small businesses. It's a particularly good fit for:
We look after analytics and reporting for Babbacombe Theatre. GA4 is set up to count ticket purchases as key events, so when visits went down after the new site launched, the report could show that more of those visits turned into sales, rather than sounding an alarm.
GA4 comparison and caveats are in the full story.
Read the case studyYou're not the only one
Not tracking your numbers? You're not alone. Of everything the ONS measures about how firms are run, using KPIs scores lowest. Yet research on UK small businesses puts business intelligence among the most useful tech for getting more done.1,2
Sources: ONS, Management practices in the UK; Enterprise Research Centre, 2025
Independent UK research, quoted as published. These figures describe UK businesses and audiences in general, not JAE Digital clients.
1 dashboardGoogle Ads, Meta ads, SEO and social, reported together each month. It's the report behind this case study.1 Jan 2024–1 Jan 2025 vs 30 Dec 2022–31 Dec 2023. Advertising spend rose 133% over the same comparison.Read the case study
Free · about 3 minutes · 16 questions
Deal yourself in and get a score for your website, tracking, ads and SEO, plus three places to start. No sales call unless you ask for one.
Something else on your mind? Just ask.
Prefer to do it yourself? Free guides
Yes. GA4 and Google Tag Manager are free Google tools. You pay for our time to set them up properly and keep them useful.
Any action that matters to your business: an enquiry form, a phone call, a booking, a brochure request or a sale. We agree the list with you.
Monthly, in a live dashboard, plus a quick chat about what it means and what to do next.
Yes. Most of our tracking work starts with an audit of what's already there.
We quote for what you actually need rather than selling fixed packages. The price mainly depends on how many websites and platforms are involved and what needs tracking, from a couple of forms to calls, bookings and online sales. Here's how it works: a free 30-minute call, then a clear written quote before any work starts. One-off projects are a fixed price; monthly work is rolling with no tie-ins.
Tell us what you're after, or take the free health check to see where you stand first.
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