Cookies, in plain English
Cookies are small files a website stores on your device. We keep ours to a minimum: the essentials to run the site safely, plus analytics and advertising cookies that only switch on if you say yes.
Always on: strictly necessary
These keep the site secure and remember your choices, so they can't be switched off.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
jae_consent | JAE Digital | Remembers your cookie choices | 6 months |
__cf_bm | Cloudflare | Tells people from bots, to protect the site | 30 minutes |
cf_clearance | Cloudflare | Remembers you passed a security check | Set by our Cloudflare settings, usually 30 minutes |
__Host-jae_admin | JAE Digital | Keeps our staff logged in to the admin area. Never set for visitors | Until the browser closes, or 30 minutes idle |
Analytics: only if you accept
Google Analytics shows us which pages help people and which don't. We don't use it to identify you.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
_ga | Google Analytics | Tells visits apart so we can count visitors | 2 years |
_ga_<ID> | Google Analytics | Keeps track of your current visit | 2 years |
Advertising: only if you accept
These measure whether our Google and Meta ads lead to enquiries, so we don't waste money on ads that don't work.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
_gcl_au | Google Ads | Links visits to our Google ads to enquiries, so we can measure them | 90 days |
_gcl_aw | Google Ads | Stores details of the Google ad you clicked | 90 days |
_fbp | Meta Pixel | Measures visits from our Facebook and Instagram ads | 90 days |
_fbc | Meta Pixel | Stores details of the Meta ad you clicked | 90 days |
How consent works
Until you choose, Google's tags run in consent mode with analytics and advertising storage switched off, and the Meta Pixel doesn't load at all. Rejecting is as easy as accepting, and you can change your mind any time with the link in the footer.
Browser settings can also block or delete cookies. Google offers a Google Analytics opt-out add-on.
Changes
Cookie details change as providers update their tools. Last checked September 2026. For more on your data, see our privacy policy.