Free course · No sign-up
AI for Your Small Business: Better Prompts, Better Results
Learn to use AI with your own business details to get marketing you can actually use. Six short lessons, a prompt builder that does the fiddly bit, and one finished, checked piece of marketing by the end.
What you'll finish with
Not just knowing what AI is. Real things for your business, made by you, that you can keep using.
- 1One clear goalA specific marketing task to work on through the course.
- 2A business introductionA short, reusable description of your business for AI tools.
- 3Your first CAWR promptA four-part prompt ready to copy, download and reuse.
- 4A review checklistThe checks to run on anything AI writes before it goes out.
- 5One finished assetAn email, social post or service description, written with AI and checked by you.
The lessons
Each one follows the same pattern: what you'll get, a short explanation, an example, something to do, and a takeaway. Every lesson is open, so jump in wherever you like.
- An AI chat tool you can open in another tab or on your phone: ChatGPT, Google Gemini, Microsoft Copilot or Claude. A free account is fine.
- A real marketing job you'd like help with this week
- Not sure how to describe your business? Lesson 2 has a ready-made prompt that gets AI to interview you first.
- About an hour, in one go or spread over a few days
Level: Beginner. If you can send an email, you can do this. New to the jargon? Keep the AI jargon buster open in another tab.
- Lesson 1: Start with one useful taskBy the end: one clear marketing task to work on, and an AI tool open and ready.7 min · done
- Lesson 2: Give AI useful contextBy the end: a short business introduction you can paste into any AI tool.8 min · done
- Lesson 3: Build a better promptBy the end: a four-part CAWR prompt, ready to copy into your AI tool or download.10 min · done
- Lesson 4: Improve the first answerBy the end: a better draft, improved with a couple of follow-up messages.8 min · done
- Lesson 5: Review before you use itBy the end: a review checklist you can use on anything AI writes for you.9 min · done
- Lesson 6: Create something for your businessBy the end: one finished, checked piece of marketing and a clear next step.10 min · done
from the workshop to your kitchen table
Taught the way I teach it in the room.
This course is built on the CAWR prompt formula I use in my free AI workshops for North Somerset businesses at the hive in Weston-super-Mare. Same plain English, same practical examples, at your own pace.
Questions
Do I need to sign up or give my email?
No. Every lesson is free and open. There's no account and no email gate.
Which AI tool should I use?
Any of the big chat tools works: ChatGPT, Google Gemini, Microsoft Copilot or Claude. A free account is fine. The course teaches a method that works in all of them, and you copy prompts from here into whichever you prefer.
Does this page send my answers to AI, or to you?
No. The course doesn't connect to any AI and doesn't send your answers to us. The prompt builder just puts your words in order for you to copy. Your answers stay in your browser tab, or on your device if you choose to save them.
Will I get a certificate?
Not in this free course. Finishing means you've worked through the lessons and made something useful, which is the point.
I've done the course. What next?
Use the same steps for your next piece of marketing, try our free tools, or take the free marketing health check. We're also planning paid courses that go further, starting with a guided business brief and a website plan.