TikTok ads for small businessesYour phone camera is the production budget.
TikTok rewards real people and real businesses over polished adverts, which is good news if you're small. We'll set up your TikTok ads, plan your campaigns, map out a content plan and help you create the videos, then run the ads and report on what they bring in.
- Monthly rolling, no tie-in
- Your account, your data
- Spend shown next to results
Is it right for you?
An honest answer before you spend a penny. If it's not the right platform yet, we'll say so.
You're not the only one
It's not just for dances. 56% of UK adults online use TikTok, and 18 to 34 year olds give it 49 minutes a day.1
Source: Ofcom, Online Nation 2025
Where these numbers come from
- Ofcom, Online Nation 2025 (opens in a new tab). Ofcom. Page 5. TikTok reached 56% of online adults; 18 to 34 year olds spent 49 minutes a day on it. Ipsos iris, May 2025.
Independent UK research, quoted as published. These figures describe UK businesses and audiences in general, not JAE Digital clients.
A good fit if…
- Your customers are on TikTokEspecially if they're under 40, though its audience is broader than people think.
- You have a visual product or a personalityShops, food, hospitality, beauty, gyms and events, or an owner people like watching.
- You'll show up on camera, a bitBehind the scenes, how-tos and honest answers. No dancing required.
Probably not yet if…
- You won't film anythingTikTok needs a steady supply of short videos. We'll plan and help create them, but some has to come from you.
- You mainly sell to other businesses or older buyersGoogle or Meta are usually a better first step.
What we do.
Everything you'd expect from a TikTok Ads agency, explained in plain English.
Account & tracking setup
TikTok Ads Manager, Business Center and the TikTok Pixel set up properly from day one.
Campaign planning
Who to reach, what to offer and how to measure it, agreed before any money is spent.
A content plan
A simple monthly plan of video ideas, hooks and formats that suit TikTok and your business.
Content creation
We help script, film and edit short videos, or turn your own footage into ads.
Spark Ads
Boost your best posts as ads, so the ads look and feel like TikTok.
Testing & reporting
Small tests first, then more budget behind what works, with a plain-English monthly report.
How it works.
- 1AuditWe look at your website, tracking and any past ads, and agree what a good enquiry or sale is worth to you.
- 2BuildCampaigns, ads, landing pages and tracking set up properly, ready to learn from day one.
- 3LaunchWe start with a sensible budget and watch closely in the first few weeks.
- 4Improve monthlyBudgets, audiences, ads and pages tested and tuned every month, with a plain-English report.
Start small, learn fast
How we'd test it.
No big commitment up front. A four-week test shows whether TikTok Ads works for your business before you put more behind it.
- Week 1Set up and planAds account, Pixel and tracking set up; audience, offer and goal agreed.
- Week 2CreateA first batch of short videos from the content plan, with a few different hooks to test.
- Week 3Launch and testA small budget across a few videos and audiences, to see what people stop for.
- Week 4Read and decideA plain-English report on what worked, and our honest view on whether, and how, to scale.
What it costs.
Two separate things, always shown separately.
You pay TikTok directly for your ads. TikTok sets a minimum daily budget for campaigns, so a fair test needs a few weeks at a steady daily spend. We'll give you the current minimum and a sensible test budget before you start.
Quoted for what you actually need, mainly based on your ad budget and how many campaigns, products or locations there are. A free 30-minute call, then a clear written quote before any work starts.
Free help with budgets
TikTok Ads questions, answered.
Something else on your mind? Just ask.
Is TikTok only for young people?
No. Its audience is broad, though it skews younger than Facebook. We'll check whether your customers are there before you spend anything.
Do I have to dance?
No. Behind-the-scenes clips, how-tos, before-and-afters and honest answers to customer questions all work well. We'll plan formats that suit you.
Do you make the videos?
We can plan, script, film and edit with you, or edit your own footage into ads. Most businesses do a mix of both.
How much do I need to spend to test it?
TikTok has minimum daily budgets, so a test needs a few weeks at a steady spend. We'll give you the current figures and a test budget before you start.
Organic posts or ads?
Both, ideally. Spark Ads let us boost your best organic posts, so a video you make once works twice.
Is there a minimum contract?
No. We work on a monthly rolling basis with no tie-in, and you keep ownership of your ad account.
Ready to make your ads pay their way?
Tell us what you're after and we'll get back to you within 24 hours. Or take the free health check to see where you stand first.