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Google Ads management for small businessesStop paying for clicks that never call.

Google Ads puts you in front of people at the exact moment they search for what you do. We build and run campaigns for small businesses that are judged on calls, enquiries and sales, not clicks.

  • Monthly rolling, no tie-in
  • Your account, your data
  • Spend shown next to results

Get a free Google Ads review

Tell us a little about your business. We'll get back to you within 24 hours to arrange a 30-minute call.

Only your name and email are needed. We'll only use your details to reply. Privacy policy.

Is it right for you?

An honest answer before you spend a penny. If it's not the right platform yet, we'll say so.

You're not the only one

Over 90% of UK searches happen on Google, so your customers are already there. And only 52% of searchers correctly spot which results are paid. Done well, your ad just looks like the answer.1,2

Sources: CMA, June 2025; Ofcom, Adults' Media Use and Attitudes 2026

Where these numbers come from
  1. CMA takes first steps to improve competition in search services in the UK (opens in a new tab). Competition and Markets Authority, 24 June 2025. Google search accounts for more than 90% of all general search queries in the UK.
  2. Ofcom, Adults' Media Use and Attitudes Report 2026 (opens in a new tab). Ofcom, published 2 April 2026. Page 25. Just over half of search engine users (52%) correctly identified that the results shown were paid placements. 7,533 UK adults aged 16+, 29 September to 28 November 2025.

Independent UK research, quoted as published. These figures describe UK businesses and audiences in general, not JAE Digital clients.

A good fit if…

  • People already search for what you doPlumbers, builders, garages, venues: if customers Google you, Google Ads works.
  • You sell products onlineShopping and Performance Max put your products in front of people ready to buy.
  • You need enquiries soonSearch ads can bring in leads within days of launch, while SEO builds over months.

Probably not yet if…

  • Nobody searches for it yetA brand-new product or idea needs people to hear about it first. YouTube or Meta usually come first.
  • You can't take on more workAds switch on demand quickly. If you're fully booked, we'll talk about timing first.

What we do.

Everything you'd expect from a Google Ads agency, explained in plain English.

  • Search ads

    Show up for the searches that turn into customers, with negative keywords that stop wasted spend.

  • Performance Max & Shopping

    For shops: your products across Search, Shopping, YouTube and more, straight from your product feed.

  • Call ads & local targeting

    Click-to-call ads and tight location targeting for trades and local services.

  • Landing pages

    A fast page for each campaign, built to turn the click into an enquiry.

  • Conversion tracking

    Calls, forms and sales tracked in GA4 and Google Ads, so campaigns learn from real results.

  • Monthly clean-ups

    Search terms, bids, ads and budgets checked every month, with a plain-English report.

How it works.

  1. 1AuditWe look at your website, tracking and any past ads, and agree what a good enquiry or sale is worth to you.
  2. 2BuildCampaigns, ads, landing pages and tracking set up properly, ready to learn from day one.
  3. 3LaunchWe start with a sensible budget and watch closely in the first few weeks.
  4. 4Improve monthlyBudgets, audiences, ads and pages tested and tuned every month, with a plain-English report.

Proof, not promises

A real result, with the small print.

Every number we show comes with its dates and context, because results mean more when you know what else was going on.

Client example · Blinds by Mark −50%average cost per lead

Blinds by Mark's ads couldn't be scaled without the cost per lead climbing. We refocused their advertising, mainly Google Ads with Meta ads alongside, sped up their landing pages and sent every new lead by SMS.

2025 compared with 2024. An equal-weight average of two businesses' reductions.

Read the case study

What it costs.

Two separate things, always shown separately.

Your ad spend

You pay Google directly for clicks. You set the budget, and it can be changed or paused at any time.

Our management

Quoted for what you actually need, mainly based on your ad budget and how many campaigns, products or locations there are. A free 30-minute call, then a clear written quote before any work starts.

Free help with budgets

Google Ads questions, answered.

Something else on your mind? Just ask.

How much should I spend on Google Ads?

It depends on how competitive your searches are and how many enquiries you need. We'll look at your area and keywords and suggest a starting budget before you spend anything. Our free guide to setting a Google Ads budget walks through the maths.

How quickly will I see results?

Search ads can bring enquiries within the first week or two. The first month or two is about learning what works; after that, it's about improving it.

Can you take over my existing account?

Yes. We start with an audit, keep what works and fix what doesn't. You keep full ownership of the account.

Do I need a new website?

Not usually. We often build a fast landing page for each campaign instead, which tends to turn more clicks into enquiries than a homepage.

Why aren't my clicks turning into calls?

Usually it's one of three things: the wrong searches, a slow or unclear landing page, or no tracking, so Google can't learn. We check all three in the audit.

Is there a minimum contract?

No. We work on a monthly rolling basis with no tie-in, and you keep ownership of your ad account.

Compare the other platforms.

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Ready to make your ads pay their way?

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