Google, YouTube, Meta and TikTok ads built around the enquiries, bookings and sales you actually want, with the spend shown right next to the results. No vanity clicks.
Be honest…
You're not the only one
Felt like your Google Ads cost a fortune? The competition watchdog has noticed too. Google handles over 90% of UK searches, and the CMA has flagged search ads costing more than you'd expect in a more competitive market. So every pound needs to work.1
Source: CMA, June 2025
Self-taught, default settings, fingers crossed? You're not the only one. In research for the CMA, most of the advertisers interviewed said they had learned digital advertising by "trial and error", and many weren't confident about their targeting or default settings. 24 telephone interviews, mostly micro and small businesses, March to April 2020. Digital Advertising Services: qualitative research report (opens in a new tab), Jigsaw Research for the Competition and Markets Authority, 2020.
Independent UK research, quoted as published. These figures describe UK businesses and audiences in general, not JAE Digital clients.
Four places to advertise, each good at a different job. Not sure which? That's what the free call is for.
| Platform | Best for | When people see it | What the ad looks like |
|---|---|---|---|
| Google Ads | Being found by people ready to buy | When they search for what you do | Text ads and Shopping listings |
| YouTube Ads | Getting known locally and warming people up | While they watch videos | Short video |
| Meta Ads | Reaching local people and selling visual products | While they scroll Facebook and Instagram | Photos, short videos and carousels |
| TikTok Ads | Reaching younger audiences with real, personal content | While they scroll TikTok | Vertical, phone-filmed video |
Pick the cards you need, or let us deal you the right hand. Everything's explained in plain English.
Search, Shopping and Performance Max: be there the moment people search for what you do.
Short video ads that get you known, made from what you already have.
Facebook and Instagram campaigns that reach people before they search.
Every ad points to a page built to turn the click into an enquiry.
Campaigns optimise for real enquiries and sales, not just clicks.
Ads, audiences, pages and budgets tested and tuned every month.
Every service is built to suit small businesses. It's a particularly good fit for:
We took on Platinum Mobility's Google Ads alongside their new Shopify site, with the same ad budget. Revenue tracked in GA4 rose 624%, and paid search, which had tracked no revenue before, now brings in sales.
GA4, 9 Nov 2025 to 24 Sep 2026 vs 22 Dec 2024 to 6 Nov 2025. Results reflect the new website and the ads together.
Read the case study
+211%web bookings1 Jan 2024–1 Jan 2025 vs 30 Dec 2022–31 Dec 2023. Advertising spend rose 133% over the same comparison.Read the case study
Platinum Mobility
Pigeon Solar Panels
Cam's Detailing
Chunky Studio Furniture
Free · about 3 minutes · 16 questions
Deal yourself in and get a score for your website, tracking, ads and SEO, plus three places to start. No sales call unless you ask for one.
Something else on your mind? Just ask.
Prefer to do it yourself? Free guides
Enough to learn from. We'll suggest a starting budget based on your market and goals. Ad spend is always paid directly to the platform (Google, Meta or TikTok) and kept separate from our fees.
Ads can start bringing visitors within days. It usually takes a few weeks of data to optimise properly.
Google catches people searching right now; YouTube, Meta and TikTok reach people before they search. Many clients use two together, and we'll recommend a split. The comparison above is a good place to start.
No. Everything is monthly rolling, with no minimum term and no tie-ins.
We quote for what you actually need rather than selling fixed packages. Management fees mainly depend on your media budget (what you spend with the platforms) and the size of the account: how many campaigns, products or locations. Your ad spend is always separate and paid to the platform directly. Here's how it works: a free 30-minute call, then a clear written quote before any work starts. One-off projects are a fixed price; monthly work is rolling with no tie-ins.
Tell us what you're after, or take the free health check to see where you stand first.
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