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Free marketing resources for small businessesFree help, minus the jargon.

Guides, tools and a short AI course, all free and with no sign-up. Follow along and tick off the steps. And if you get stuck, we'll finish it with you.

Every guide is a checklist. Tick them off!

What are you after?

  • Step-by-step guides9 guides with checklists: Google Business Profile, reviews, GA4, ads budgets, speed and AI.
  • Free toolsSix tools in your browser: enquiry cost calculator, review kit, planner and more.
  • Free AI course freeSix short lessons on using AI well in your business, built on our CAWR prompt formula.
  • AI jargon busterPlain-English meanings of the AI words you keep hearing.

Pick a topic.

Guide · Local SEO Set up a Google Business Profile Get on Google Maps, get verified and turn your listing into a steady source of calls. 8 min read · 8 steps Read the guide Guide · Analytics Install GA4 and Search Console Two free Google tools, set up properly and linked together, so you can see what's working. 10 min read · 11 steps Read the guide Guide · Paid ads Set a Google Ads budget Work out a starting budget from what a customer is worth, not a number plucked from the air. 8 min read · 8 steps Read the guide Guide · Local SEO Get more Google reviews Simple, rule-friendly ways to ask every customer, plus how to reply to the good, the bad and the baffling. 7 min read · 8 steps Read the guide Guide · Analytics Choose and set up key events The handful of actions that tell you whether your website is actually bringing in business. 7 min read · 8 steps Read the guide Guide · Websites Five quick website speed checks Free tools and plain-English checks to spot what's slowing your site down. 8 min read · 5 steps Read the guide Guide · AI Prompt AI effectively The four-part formula we teach at our workshops, plus five copy-ready prompts for small businesses. 9 min read · 8 steps Read the guide Guide · AI Best AI uses for small businesses Eight practical, low-risk jobs where AI saves small businesses real time, and where to keep a closer eye on it. 8 min read · 8 steps Read the guide Guide · AI AI as a tool, not a replacement How to get the benefits of AI without losing your voice, your customers' trust or control of their data. 8 min read · 8 steps Read the guide

no sign-up, no catch

Free tools to go with the guides.

See all the tools
Enquiry cost calculatorWhat can I afford to pay for an enquiry?Google review-request kitAsk for Google reviews, nicely30-day marketing plannerA month of marketing you can actually doCampaign link & QR builderLinks that tell you what's workingWebsite image optimiserSmaller images, faster pagesHomepage planning worksheetPlan a homepage that does its job
Free · North Somerset

Prefer learning in a room?

I run free monthly workshops and 1:1 advice sessions for North Somerset businesses and start-ups at the hive in Weston-super-Mare. Bring your questions, leave with a plan.

See upcoming workshops (opens in a new tab)About the hive (opens in a new tab)

Not sure where to start?

Take the free health check.

16 quick questions. We'll point you to the guides (and fixes) that matter most for your business.

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