Free tool · the blank page, sorted
The homepage planning worksheet.
A good homepage answers three questions fast: what do you do, is it for me, and what do I do next? Answer a few questions about your business and this worksheet turns them into a page outline and a brief you can write from, or hand to your web designer.
- Free
- No sign-up or email
- Saves in your browser only
- About 10 min
How to use it
- 1Work through the five sectionsYour business, your customers, your services, your proof and the action you want people to take. Short answers are fine; skip anything you don't know yet.
- 2Watch the outline buildYour page outline, headline ideas, Google title and description update as you type.
- 3Use the AI prompt if you likeCopy the ready-made prompt into ChatGPT, Gemini or Claude to get a first draft of the copy, using your own facts.
- 4Save and shareIt saves in this browser. Download the brief as a text file, print it, or copy a link to share with your designer.
What counts as "proof"?
Anything that shows you're good at what you do: your Google rating and number of reviews, years in business, accreditations and memberships, notable clients or a result you're proud of.
I don't know what my customers ask
Look through recent emails and enquiry forms, or ask whoever answers the phone. The questions people ask before buying make the best FAQs.
Everything you type stays in this browser. We don't see it, store it or send it anywhere. Clear it any time with "Start again".
Questions, answered.
Is this only for new websites?
No. It's just as useful for checking an existing homepage: compare what you have with the outline and fill the gaps.
Will the AI write the page for me?
It'll give you a solid first draft based on your answers. Always read it through, check the facts and make it sound like you.
Want a second pair of eyes?
Bring what you've made here and we'll talk it through with you. No hard sell, just straight answers.