Talk to Jack
Talk

Free tool · know which post brought them in

Campaign link & QR builder.

Add a few labels to the links you share and Google Analytics can tell you exactly which newsletter, post or flyer brought people to your website. This tool keeps the labels tidy and consistent, so your reports stay readable.

  • Free
  • No sign-up or email
  • Saves in your browser only
  • About 2 min

How to use it

  1. 1Paste the page you're linking toThe full address of the page on your website, like https://yoursite.co.uk/offers/.
  2. 2Pick where you're sharing itChoose a preset (newsletter, Facebook post, flyer and so on) and name your campaign, like "spring-offer".
  3. 3Copy the link or grab the QR codeUse the link in your post or email, or download the QR code for print. Check the warnings; they catch the common mistakes.
  4. 4Keep a recordSave each link to your campaign record, then download it as a CSV. Import it next time to carry on.
Where do I find…?
Where do I see the results?

In Google Analytics 4: Reports → Acquisition → Traffic acquisition. Change the first column to "Session campaign" (or "Session source / medium") to see your labels.

What address should I use?

Open the page on your website in a browser and copy the address from the address bar. Link to the most relevant page, not always the homepage.

1Build your link

Open the page and copy the address from your browser. Which address should I use?
Use the same name everywhere you promote this campaign. We'll tidy it into lower case with dashes.
Handy when one email or flyer has more than one link, or you're testing two designs.
Advanced: source and medium

Filled in from your choice above. Only change these if you already have a naming system.

2Your link

Add your page address and a campaign name to build your link.
    QR codeFor flyers, posters, stands and packaging. It contains the full link, so it never expires.

    Your campaign record

    Saved in this browser. Download it to keep a copy.
    DateCampaignWhereLinkNoteActions

    Nothing saved yet. Build a link above and press "Save to my campaign record".

    Everything you type stays in this browser. We don't see it, store it or send it anywhere. Clear it any time with "Start again".

    Questions, answered.

    Related guidesInstall GA4 and Search ConsoleChoose and set up key events
    Should I use these on links within my own website?

    No. Tracking labels on internal links overwrite where the visitor really came from. Use them only on links from outside your website.

    Why lower case and dashes?

    Analytics treats "Facebook" and "facebook" as different sources. Keeping everything lower case with dashes keeps your reports tidy.

    Do the QR codes expire?

    No. They contain your link directly, with no redirect service in the middle, so they work as long as the page exists.

    More free tools

    Enquiry cost calculatorGoogle review-request kit30-day marketing plannerWebsite image optimiserHomepage planning worksheet

    Want a second pair of eyes?

    Bring what you've made here and we'll talk it through with you. No hard sell, just straight answers.

    Start a conversationTake the free health check