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YouTube ads for small businessesBe on telly. Well, the one everyone actually watches.

YouTube ads get your business seen by local people before they ever need you, and remind people who've already visited your website. Think TV advertising, at a budget and with targeting a small business can actually use.

  • Monthly rolling, no tie-in
  • Your account, your data
  • Spend shown next to results

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Is it right for you?

An honest answer before you spend a penny. If it's not the right platform yet, we'll say so.

You're not the only one

94% of UK adults online use YouTube, for 51 minutes a day on average. It's now watched more than ITV, and more of it is on the big telly in the lounge.1,2

Sources: Ofcom, Online Nation 2025; Ofcom, Media Nations 2025

Where these numbers come from
  1. Ofcom, Online Nation 2025 (opens in a new tab). Ofcom. Page 4. YouTube reached 94% of adult internet users, averaging 51 minutes a day. Ipsos iris, May 2025.
  2. Ofcom, Media Nations: UK 2025 (opens in a new tab). Ofcom, published 30 July 2025. Pages 22 and 40. YouTube was the second most-watched video service in 2024 after the BBC, ahead of ITV. Time spent watching YouTube on a TV set rose 57%, from 11 to 18 minutes a day, between early 2023 and December 2024. Barb.

Independent UK research, quoted as published. These figures describe UK businesses and audiences in general, not JAE Digital clients.

A good fit if…

  • People need to see it to want itVenues, holidays, attractions and anything that looks better moving than in a photo.
  • You want to be known locallyGet your name in front of people in your area before they need you.
  • You already run other adsVideo warms people up, so your Google and Meta ads have an easier job.

Probably not yet if…

  • There's no tracking in placeWithout it you can't tell what the views turned into. We'd set that up first.
  • There's no footage at allYou don't need a film crew, but you do need some video or photos to work with.

What we do.

Everything you'd expect from a YouTube Ads agency, explained in plain English.

  • In-stream & Shorts ads

    Short video ads before and between the videos your customers already watch.

  • Local targeting

    Show your ads by town or around your postcode, so the budget goes on people who can actually visit.

  • Remarketing

    Remind people who've visited your website or watched your videos, while you're still fresh in their mind.

  • Video from what you have

    Short ads cut from phone footage, photos and reviews. No film crew needed.

  • Run alongside Google Ads

    YouTube ads run through Google Ads, next to your search campaigns: one account, one report.

  • Reporting past the views

    We report on what happens after someone watches: website visits, enquiries and sales.

How it works.

  1. 1AuditWe look at your website, tracking and any past ads, and agree what a good enquiry or sale is worth to you.
  2. 2BuildCampaigns, ads, landing pages and tracking set up properly, ready to learn from day one.
  3. 3LaunchWe start with a sensible budget and watch closely in the first few weeks.
  4. 4Improve monthlyBudgets, audiences, ads and pages tested and tuned every month, with a plain-English report.

Proof, not promises

A real result, with the small print.

Every number we show comes with its dates and context, because results mean more when you know what else was going on.

Client example · Vospers Motor House Full funnelYouTube advertising added to support TV campaigns

Vospers Motor House has its own marketing team. Working alongside them, we set up tracking for every key event, which gave the team the confidence to take up YouTube advertising to support its TV campaigns.

A measurement and strategy story, so no sales figures are shown. Shared work with Vospers' in-house team.

Read the case study

What it costs.

Two separate things, always shown separately.

Your ad spend

You pay Google directly for your video ads. You set the budget, and it can be changed or paused at any time.

Our management

Quoted for what you actually need, mainly based on your ad budget and how many campaigns, products or locations there are. A free 30-minute call, then a clear written quote before any work starts.

Free help with budgets

YouTube Ads questions, answered.

Something else on your mind? Just ask.

Do I need a professional video?

No. Plenty of good YouTube ads are made from phone footage, photos and customer reviews. We'll help you plan and cut something that works.

How long should a YouTube ad be?

Short. People can skip most ads after five seconds, so your name and what you do need to come first. We usually test a few lengths.

Can I show ads in just my area?

Yes. YouTube ads can be targeted by town, county or a radius around your postcode.

How do I know if it worked?

We track what happens after the view: visits to your website, enquiries and sales, not just how many people watched.

Isn't YouTube just for big brands?

No. You set your own budget, and local targeting means less of it is spent on people who'd never visit.

Is there a minimum contract?

No. We work on a monthly rolling basis with no tie-in, and you keep ownership of your ad account.

Compare the other platforms.

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