Digital marketing for travel & tour operators.
More bookings, more brochure requests and fewer empty seats. We join up your website, tracking, ads and SEO around the way people actually choose a holiday.
Majestic Tours, in numbers
Website, tracking, Google Ads, Meta ads and email, joined up around how people choose a coach holiday. Brochure requests and organic visits rose over the same period; the full story has the breakdown.
1 Jan 2024–1 Jan 2025 vs 30 Dec 2022–31 Dec 2023. Advertising spend rose 133% over the same comparison, so results reflect the wider marketing mix — not SEO alone. Read the Majestic Tours case study
What usually matters in travel.
Holidays aren't impulse buys. People browse, compare, request a brochure, talk it over — then book. Your marketing has to work at every one of those moments.
- Long, seasonal booking journeys. Early-bird launches, brochure season and last-minute availability all need a different push.
- Brochures and bookings both count. Tracking only online bookings misses a big part of your demand.
- Being found for destinations. People search for places and experiences before they search for you.
The booking journey, joined up.
Your website sits at the centre. Everything else brings people towards it, and shows what's working.
- Step 1
Discover
SEO and paid ads put your trips in front of people planning their next getaway.
- Step 2
Explore
Fast, inspiring trip pages answer the questions that stop people booking.
- Step 3
Request or book
Brochure requests, enquiries and online bookings — every route made easy.
- Step 4
Measure & improve
Each step tracked, reported in plain English and improved month by month.
Travel questions.
Can you track brochure requests as well as bookings?
Yes — and we'd recommend it. Brochure requests, enquiries and online bookings are all tracked as separate conversions, so you can see the whole journey, not just the final click.
Do you work with our booking system?
We've tracked bookings across a range of setups. Tell us what you use and we'll check how it connects before you commit to anything.
How do you handle seasonality?
Campaigns and content are planned around your booking calendar — early-bird launches, brochure season and last-minute availability each get their own approach.
Do you only work with travel companies in the South West?
No — we work with businesses across the UK. Most of the work happens over video calls.
Fill more seats this season.
Tell us about your trips and booking setup. We'll get back to you within 24 hours with an honest view of where the quickest wins are.
Other industries we work with
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