Digital marketing for car dealers & automotive.
More enquiries, test drives and service bookings, with tracking that shows which marketing sold the car. We work on our own or alongside your in-house team.
Vospers Motor House, in numbers
Working alongside the Vospers in-house marketing team. Every key event is now tracked, and they've taken up YouTube to support their TV campaigns.
A measurement and strategy story, so no sales or revenue figures are shown. We also built the website and run the paid ads for Cam's Detailing. Read the Vospers Motor House case study
What usually matters in automotive.
Buying a car takes research, comparison and more than one visit. Enquiries arrive by phone, form, chat and on the forecourt.
- Long, researched journeys. People compare stock, finance and reviews over weeks before they get in touch.
- Tracking across every channel. Phone, forms, chat and walk-ins all need to be counted, per site and brand.
- Working within brand guidelines. Manufacturer and group rules shape what you can say and where.
The buying journey, joined up.
Your website sits at the centre. Everything else brings people towards it, and shows what's working.
- Step 1
Research
SEO and paid ads put your stock and services in front of the right buyers.
- Step 2
Compare
Fast stock and service pages answer questions before they're asked.
- Step 3
Enquire
Test drive, finance and service enquiries made simple on any device.
- Step 4
Measure
Enquiries tracked by source, so budget follows what works.
Automotive questions.
Can you work alongside our in-house marketing team?
Yes. That's how we work with Vospers Motor House: alongside their team, fitting around existing priorities rather than working in a silo.
Can you track enquiries by site or brand?
Yes. We set up GA4 and conversion tracking so each site, brand and enquiry type can be reported separately.
Can you advertise the stock we have in?
Yes. Stock-led campaigns on Google and Meta can promote the vehicles you have, with enquiries tracked back to the campaign.
Do you only work with businesses in Somerset?
No. We're based in Weston-super-Mare and work with businesses across the UK.
Sell more from the same forecourt.
Tell us about your sites, brands and team. We'll get back to you within 24 hours with an honest view of where to start.
Other industries we work with
Cookies? Only if you say so.
We'd like to use analytics and advertising cookies (Google Analytics, Google Ads and Meta Pixel) to see what's working and measure our ads. They stay off unless you accept. Cookie policy