Client stories & digital marketing case studiesProof, not promises.

Real results, told honestly, with the comparison periods and context that make them meaningful. Here's what websites, tracking, Google Ads, Meta ads and SEO have done for a travel company, two blinds businesses, an online mobility shop, a seaside theatre and a car dealer group. Pick a story, or filter by what you're after.

Featured case study · Bookings · Travel & tourism

Majestic Tours

Majestic Tours runs coach and self-drive holidays. Its digital report shows growth at every stage of the journey — from exploring holidays to requesting a brochure and booking online.

Read the full case study: Majestic Tours

+211%web bookings

The context

Choosing a holiday often takes several visits. Some people book online straight away; others want a brochure and time to think. Good measurement has to recognise both.

What changed

Web bookings rose 211% across the compared periods, with brochure requests and organic page views up as well; the full story has the breakdown.

Why it matters

Growth in bookings and brochure requests is closer to real commercial value than traffic alone — backed up by stronger organic visibility.

Reported results
Web bookings	+211%
Brochure requests	Up
Organic page views	Up

About these numbers: 1 Jan 2024–1 Jan 2025 vs 30 Dec 2022–31 Dec 2023. Advertising spend rose 133% over the same comparison, so results reflect the wider marketing mix — not SEO alone. Organic page views are GA4 views from organic search only.

Lead generation · Trades & home services

Blinds by Mark

Blinds by Mark operates in blind-fitting franchising and owns Blinds With Style and Blinds by Luxton. They were referred to us when their ads couldn't be scaled and the cost per lead had ballooned. In 2025 it was 50% lower on average than in 2024.

Read the full case study: Blinds by Mark

50%average reduction in cost per lead

The context

For a blinds business, every enquiry is the start of a conversation about someone's home. What those enquiries cost is a key measure of marketing performance — and with two businesses, each result needs looking at on its own.

What changed

Both Blinds With Style and Blinds by Luxton recorded a lower cost per lead in the later period. Giving both equal weight, the average reduction was 49.75%, rounded to 50%.

Why it matters

Less marketing spend was needed for each tracked enquiry — a useful measure of acquisition efficiency, and a solid basis for planning future budget.

Reported results
Cost per lead, average reduction	−50%

About these numbers: Compares 2024 with 2025 for each business. Equal-weight average of the two percentage reductions — not a combined, lead-weighted cost per lead.

Shopify build · Google Ads · Ecommerce

Platinum Mobility

Platinum Mobility sells refurbished power wheelchairs and mobility scooters across the UK. In 12 weeks we moved their shop from WordPress to a custom Shopify build with eBay order syncing, then took on their Google Ads with the same ad budget.

Read the full case study: Platinum Mobility

+624%revenue tracked in GA4

The context

Moving platform is a big step for any online shop. Products, integrations and tracking all have to come across cleanly, without losing sales along the way.

What changed

Revenue tracked in GA4 rose 624% on the same ad budget. More people engaged, more of them bought, organic search became a real sales channel, and paid search, which had tracked no revenue before, now brings in sales.

Why it matters

A faster, easier shop and clean tracking meant the same ad budget worked much harder, and organic search became a real sales channel.

Reported results
Revenue tracked in GA4	+624%
Ad budget	Same
Organic search revenue	Up
Paid search revenue	From nil

About these numbers: GA4, 9 Nov 2025 to 24 Sep 2026 compared with 22 Dec 2024 to 6 Nov 2025. The period covers the new Shopify website and the start of our Google Ads management, so results reflect both, not ads alone.

Website build · Analytics · Theatre & venues

Babbacombe Theatre

Babbacombe Theatre is a seaside theatre in Torquay. We built them a new website that pulls every show from their Ticketsolve box office by XML feed, so nothing is entered twice, with search and filters by month and genre.

Read the full case study: Babbacombe Theatre

One feedevery show on the site, updated automatically

The context

The theatre's shows lived in the ticketing system, and keeping the website up to date meant typing the same details in again by hand.

What changed

In the six months after launch, purchases, revenue and the key event rate were all up on the same months a year earlier, and the box office now updates the website itself. The full story has the GA4 comparison.

Why it matters

Fewer but better visits: total engaged sessions were lower, yet more of the people who visited went on to buy, and the team has one less system to keep up to date.

Reported results
Purchases	Up
Revenue tracked in GA4	Up
Key event rate	Up
Shows entered by hand	None

About these numbers: GA4, 1 Jun to 31 Dec 2025 compared with 2 Jun 2024 to 1 Jan 2025. Results also depend on the shows on offer each year.

Analytics & tracking · Google & Meta ads · Automotive

Vospers Motor House

Vospers Motor House is a dealer group with its own in-house marketing team. They had thousands of Google Ads campaigns, no consistent social ads and no clear view of what they were getting. Working alongside their team, we set up the tracking and turned a bottom-funnel setup into a full-funnel one.

Read the full case study: Vospers Motor House

50+new reports, by brand and campaign

The context

Almost all of the advertising chased people who were already close to buying, and without reliable tracking there was no way to prove what earlier marketing was worth.

What changed

We set up analytics and tracking, fed that data into Google and Meta, and used Performance Max and automotive inventory ads to fill the gaps. The team now has 50+ new reports, has taken up YouTube advertising to support its TV campaigns, and has increased top-funnel budgets.

Why it matters

With every key event tracked, Vospers can see what each stage of the funnel contributes, so awareness spend is judged on results rather than cut because it looks unprovable.

Reported results
New reports for the team	50+
Key events tracked	All
New channel	YouTube

About these numbers: A measurement and strategy story, so no sales, lead or revenue figures are shown. We work alongside the Vospers in-house marketing team, so this is shared work.

Website build · SEO · Trades & home services

Blackmore Plumbing

Blackmore Plumbing is Elliott, a one-man, one-van plumber in Weston-super-Mare. He never wanted a website, but he was tired of sales calls about not having one, or about his old one being slow and no good for SEO. We built him a custom PHP website with its own callback inbox, a cartoon style of his own and Cloudflare Turnstile spam protection.

Read the full case study: Blackmore Plumbing

100SEO score in Google's PageSpeed test

The context

Elliott knew he needed to get online, but he didn't want a website for the sake of it, or another system to look after.

What changed

The new website scores 98 for performance on desktop and 94 on mobile, and 100 for accessibility, best practices and SEO on both, in Google's PageSpeed test. Callback requests land in a private inbox where each can be marked contacted, booked or completed, and customers often comment on how good the site is.

Why it matters

A fast, well-built website gives the sales calls nothing to point at and gives customers an easy way to ask for a callback.

Reported results
Performance (desktop)	98
Performance (mobile)	94
Accessibility	100
Best practices	100
SEO	100

About these numbers: Google PageSpeed Insights tests of the homepage, October 2026. Desktop scored 98 for performance; mobile scored 94 after an image update. Both scored 100 for accessibility, best practices and SEO. Scores measure how the site is built, not enquiries or sales.

How we report results.

Marketing numbers are easy to dress up. Here's how we keep ours straight.

1Percentages, with datesEvery result shows what it's compared against.
2Context next to the claimIf ad spend changed, we say so right beside the result.
3Credit where it's dueWe don't pin every win on one channel.
4Real words, approvedClient quotes only go live with the client's sign-off.

Questions about our results.

Straight answers on where the numbers come from.

Where do the numbers come from?

From each client's own data: Google Analytics 4 or the monthly report we produce for them. For website builds we also use Google's public PageSpeed Insights test. Every result shows the dates it compares, so you can see exactly what's being measured.

Why do you show ad spend next to the results?

Because results mean more with context. If a client spent more on advertising, or a new website launched at the same time, we say so right beside the number.

Are these results typical?

Every business starts from a different place, so we can't promise the same numbers. What we can promise is that we'll measure properly and report honestly, good months and bad.

Can you show us results for our industry?

Yes. Tell us what you do and we'll share the most relevant examples, including ones that aren't on the website yet.

Want to be our next story?

Tell us where you'd like to be this time next year.

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