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The best ways to use AI in a small business

AI is at its best on the jobs that quietly eat your week: first drafts, summaries, replies and ideas. According to the ONS, 28% of UK businesses with fewer than 10 employees already use at least one AI technology. Here's where it earns its keep, and where you still need a human eye.

By Jack Easterbrook8 min readUpdated September 20268 steps

Before you start8 steps · about 8 minutes

Before you start

  • An AI chat tool (a free plan is fine to start)
  • A list of the jobs that take up your week
  • Your tone of voice guide, if you've made one (our prompting guide shows how)
  • Half an hour to try two or three of these

Good to know: Start with low-risk jobs where you'll check everything before it goes out. Leave anything involving customer data until you've read our "AI is a tool, not a replacement" guide.

  1. Step 1 of 8

    1

    Draft emails and enquiry replies

    Paste the email, add a line on what you want to say, and ask for a friendly reply in your tone. You edit and send. Brilliant for quotes, follow-ups and awkward replies. Take out names and contact details before you paste.

    Stuck on this step?
  2. Step 2 of 8

    2

    Summarise notes, calls and documents

    Turn meeting notes, long email threads or a supplier's terms into a short summary with actions. Ask it to list anything that needs a decision from you.

    Stuck on this step?
  3. Step 3 of 8

    3

    Plan a month of content

    Get ideas for social posts, blogs and newsletters built around the questions customers actually ask you, then write them in your own words. Our 30-day marketing planner gives you a month of small jobs to slot them into.

    Stuck on this step?
  4. Step 4 of 8

    4

    Write and improve website copy

    Draft service pages, FAQs and meta descriptions, or ask for honest feedback on a current page. You add the real details, examples and proof.

    Stuck on this step?
  5. Step 5 of 8

    5

    Reply to reviews

    Get a calm first draft for a tricky review, then make it personal before you post it. Never use AI to write reviews or testimonials for yourself.

    Stuck on this step?
  6. Step 6 of 8

    6

    Write ad variations

    Ask for ten headline options for a Google Ads or Meta campaign, then test the best. Remind it of the limits: Google's responsive search ad headlines allow 30 characters and descriptions 90.

    Stuck on this step?
  7. Step 7 of 8

    7

    Create templates and first-draft policies

    Job adverts, onboarding checklists, how-to guides for staff and standard emails. Anything legal, like terms and conditions or contracts, still needs a professional check.

    Stuck on this step?
  8. Step 8 of 8

    8

    Get unstuck with spreadsheets

    Describe what you need ("total sales by month from column C") and ask for the formula plus a plain-English explanation of how it works.

    Stuck on this step?

All 8 steps done

Guide complete. Nice work.

Eight for eight! Pick a favourite and make it a habit. Keep a copy of the whole guide, with every step, tip and source, for next time.

Stuck on anything? Tell us where and we'll pick it up from there.

Free course · no sign-upAI for your small businessSix short lessons: give AI useful context, build a CAWR prompt and check what it writes. Finish with one real piece of marketing.Start the course Free tool for this guide30-day marketing plannerPick a goal and the time you've got. Get a manageable four-week plan you can edit, tick off and add to your calendar.Open the tool

How UK businesses are using AI

The ONS's June 2026 survey found 28% of businesses with fewer than 10 employees use at least one AI technology, compared with 49% of those with 250 or more. The barriers businesses mention most are working out where to use it, cost and a lack of expertise. The eight jobs above are a free or low-cost place to start on the first one.

Best-practice tips

  • Start with the dull stuffThe best first uses are the repetitive jobs you put off, not the creative work you enjoy.
  • Time itNote how long a job takes with and without AI. Keep the uses that genuinely save time.
  • Build a prompt librarySave prompts that worked in a shared doc so the whole team can reuse them.
  • One tool is enoughYou don't need five subscriptions. Learn one tool well first.
  • Keep people up frontUse AI behind the scenes. Customers still want to deal with you.
  • Check in every few monthsTools change quickly, so look again at what could save you time.

Questions, answered

Is it worth paying for an AI tool?

Try a free plan on real jobs for a couple of weeks first. If you're using it daily or hitting the limits, a paid plan's extra usage and features may well be worth it.

Can AI run my social media for me?

It can plan and draft, but posting without a human check is risky. Real photos, real jobs and your personality are still what make people trust you.

Should I add an AI chatbot to my website?

Only if you can check what it says and it hands over to a person easily. A chatbot quoting wrong prices or making promises is worse than no chatbot.

What shouldn't I use AI for?

Final legal, financial or HR decisions, customer personal data on a personal account, and writing reviews or testimonials. Our "AI is a tool, not a replacement" guide goes into more detail.

Want to go further with AI?

Our free AI Foundations course walks you through it in six short lessons, and I run free workshops for North Somerset businesses through the hive.