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JAE Digital Learn

Do more of your own marketing, with AI on your side.

Practical, plain-English courses for sole traders and small teams who want better marketing but aren't ready for an agency. Learn to use AI with your own business details, and leave each lesson with something you can actually use.

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Free course · 6 lessons · 45–60 mins AI for Your Small Business: Better Prompts, Better Results Learn to use AI with your own business details to get marketing you can actually use. Six short lessons, a prompt builder that does the fiddly bit, and one finished, checked piece of marketing by the end. Start the course

The learning path

Start free. The later courses are still being built, so we're honest about what's ready: only the first one is open today.

  1. Open now1AI foundationsWhat AI can do, giving it useful context, the CAWR prompt formula and checking what it writes.You finish with: A business introduction, a reusable prompt and one checked piece of marketing. Start free
  2. In the works2Marketing foundationsA guided interview that turns what you know into a proper business brief, then your tone of voice, website plan, copy and a content plan you can keep up with.You finish with: A business brief, tone guide, website plan and a manageable content plan.
  3. In the works3Get found and follow upPractical SEO improvements, capturing enquiries and emails, simple follow-up emails and measuring what works.You finish with: Prioritised SEO fixes, a lead capture journey, follow-up emails and a measurement plan.
  4. In the works4Connected marketing systemsCampaigns, advertising funnels, automations and reporting, joined up properly.You finish with: A documented, tested marketing workflow with checks and reporting.

Want to hear when Marketing foundations opens? Drop us a line and we'll let you know. No mailing list, just a reply.

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More free help

How to prompt AIThe CAWR formula in more depth, with five copy-ready prompts. AI jargon busterLLMs, tokens, .md files, Codex and more, in plain English. AI for small businessesPractical ways to use AI in a small business, week to week. Free marketing toolsSix no-sign-up tools, from a review kit to a 30-day planner. Workshops in WestonFree monthly sessions at the hive for North Somerset businesses. (opens in a new tab)