LinkedIn ads for B2B businessesPut your pitch in front of the person who signs it off.
LinkedIn is the only ad platform where you can target the marketing director at a dealer group or the practice manager at a school by name of role. Clicks cost more, so it only works when a customer is worth a lot. When they are, nothing else is as precise.
- Monthly rolling, no tie-in
- Your account, your data
- Spend shown next to results
Is it right for you?
An honest answer before you spend a penny. If it's not the right platform yet, we'll say so.
A good fit if…
- You sell to other businessesServices, software, training or anything bought by a job title rather than a household.
- A customer is worth thousandsLinkedIn clicks are expensive. The sums work when one won contract pays for months of ads.
- You have something worth downloadingA guide, a webinar or an audit that a busy manager would give an email address for.
Probably not yet if…
- You sell to consumersMeta, Google or TikTok will reach them for a fraction of the cost.
- You want quick enquiries from a small budgetLinkedIn is slow and dear by design. Start elsewhere and come back when there's budget to test properly.
What we do.
Everything you'd expect from a LinkedIn Ads agency, explained in plain English.
Audience building
Job titles, seniority, company size, industry and named company lists, agreed with you before launch.
Lead gen forms
Forms that pre-fill from the LinkedIn profile, so a download or enquiry is two taps.
Sponsored content
Single image, carousel, document and video ads that look like posts, in your brand and voice.
Retargeting
Follow up with people who visited your site or watched your video, where the cost makes sense.
Tracking
Insight Tag, GA4 and your CRM or Brevo connected, so leads are followed through to deals.
Monthly reporting
Cost per lead and lead quality in plain English, next to your other channels.
How it works.
- 1AuditWe look at your website, tracking and any past ads, and agree what a good enquiry or sale is worth to you.
- 2BuildCampaigns, ads, landing pages and tracking set up properly, ready to learn from day one.
- 3LaunchWe start with a sensible budget and watch closely in the first few weeks.
- 4Improve monthlyBudgets, audiences, ads and pages tested and tuned every month, with a plain-English report.
Start small, learn fast
How we'd test it.
No big commitment up front. A four-week test shows whether LinkedIn Ads works for your business before you put more behind it.
- Week 1Audience and offerWho exactly we're reaching, what they get, and the lead form or landing page set up.
- Week 2CreativeTwo or three ad formats written and designed in your brand.
- Week 3LaunchA steady daily budget to one tight audience, tracked into your CRM or Brevo.
- Week 4Read the leadsNot just how many, but who. Then a decision on whether it pays.
What it costs.
Two separate things, always shown separately.
You pay LinkedIn directly for clicks or impressions. LinkedIn sets minimum daily budgets per campaign, so a fair test needs a few weeks at a steady spend. We'll give you the current figures before you start.
Quoted for what you actually need, mainly based on your ad budget and how many campaigns, products or locations there are. A free 30-minute call, then a clear written quote before any work starts.
Free help with budgets
LinkedIn Ads questions, answered.
Something else on your mind? Just ask.
Why are LinkedIn clicks so expensive?
Because the targeting is precise and the audience is professional. The cost only makes sense when the value of a customer is high, which is why we check that first.
Can we target specific companies?
Yes. You can upload a list of target companies and show ads only to people who work there, filtered by role.
Do we need to post on LinkedIn too?
It helps. Ads work better from a page that looks alive, and your own posts can be boosted as ads. Our social media page covers what to post and how often.
Is it only for big companies?
No, but it is for businesses selling to other businesses with a decent order value. A training provider, a surveyor or an agency can make it work; a café can't.
Is there a minimum contract?
No. We work on a monthly rolling basis with no tie-in, and you keep ownership of your ad account.
Compare the other platforms.
All paid ads- Google AdsBe there the moment people search for what you do.
- YouTube AdsTV-style reach at a budget a small business can use.
- Meta AdsFacebook and Instagram ads that reach people before they search.
- TikTok AdsSetup, planning and content for TikTok ads that feel like TikTok.
- Microsoft AdsBing, Copilot and the searches Google never sees, often at a lower cost per click.
Ready to make your ads pay their way?
Tell us what you're after and we'll get back to you within 24 hours. Or take the free health check to see where you stand first.