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Microsoft Ads (Bing) for small businessesThe search ads your competitors forgot about.

Around one in ten UK searches happen on Bing, and that audience skews older, works on office PCs and now asks Microsoft Copilot for recommendations. Microsoft Ads puts you in front of them, usually for less per click than Google, and your Google campaigns can be imported in an afternoon.

  • Monthly rolling, no tie-in
  • Your account, your data
  • Spend shown next to results

Get a free Microsoft Ads review

Tell us a little about your business. We'll get back to you within 24 hours to arrange a 30-minute call.

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Is it right for you?

An honest answer before you spend a penny. If it's not the right platform yet, we'll say so.

A good fit if…

  • Google Ads already works for youImporting your campaigns is the fastest way to add reach without starting from scratch.
  • You sell to businesses or older customersBing's audience is heavier on office workers and the over-45s, which suits B2B, finance, home improvements and care.
  • Your Google clicks are getting dearLess competition on Bing usually means a lower cost per click for the same searches.

Probably not yet if…

  • You don't run search ads at all yetStart with Google, where the volume is, then add Microsoft once that's working.
  • You need big volume locallyIn a small town Bing may only bring a handful of extra searches a month. We'll check the numbers first.

What we do.

Everything you'd expect from a Microsoft Ads agency, explained in plain English.

  • Import from Google

    Your campaigns, keywords and ads brought across and tidied for Microsoft's quirks.

  • Search ads on Bing

    Text ads for the searches that mean someone is ready to buy, across Bing, Yahoo, DuckDuckGo and AOL.

  • Copilot and AI placements

    Ads that appear alongside Microsoft Copilot answers, one of the few ways to pay for AI visibility today.

  • LinkedIn profile targeting

    Target by company, industry and job function, a Microsoft-only feature that's handy for B2B.

  • Conversion tracking

    UET tag and GA4 set up so every call, form and sale is counted.

  • Monthly clean-ups

    Search terms, bids, ads and budgets checked monthly, reported alongside your Google results.

How it works.

  1. 1AuditWe look at your website, tracking and any past ads, and agree what a good enquiry or sale is worth to you.
  2. 2BuildCampaigns, ads, landing pages and tracking set up properly, ready to learn from day one.
  3. 3LaunchWe start with a sensible budget and watch closely in the first few weeks.
  4. 4Improve monthlyBudgets, audiences, ads and pages tested and tuned every month, with a plain-English report.

Start small, learn fast

How we'd test it.

No big commitment up front. A four-week test shows whether Microsoft Ads works for your business before you put more behind it.

  1. Week 1Import and tidyYour Google campaigns brought across, locations, negatives and extensions checked, UET tracking installed.
  2. Week 2Launch smallA modest daily budget on your best-performing campaigns only.
  3. Week 3CompareCost per click and cost per enquiry set side by side with Google.
  4. Week 4DecideA plain-English report and our honest view on whether to keep it, grow it or stop.

What it costs.

Two separate things, always shown separately.

Your ad spend

You pay Microsoft directly for clicks. There's no minimum spend, and budgets can be changed or paused at any time.

Our management

Quoted for what you actually need, mainly based on your ad budget and how many campaigns, products or locations there are. A free 30-minute call, then a clear written quote before any work starts.

Free help with budgets

Microsoft Ads questions, answered.

Something else on your mind? Just ask.

Is anyone actually on Bing?

Yes: roughly a tenth of UK desktop searches, plus everyone using the default search in Windows, Edge and Copilot. It's smaller than Google, but the people are real and the clicks are usually cheaper.

Can you copy my Google Ads campaigns across?

Yes. Microsoft has an import tool, and we check everything afterwards: match types, locations, extensions and negatives behave slightly differently.

How much should I spend?

Usually a fraction of your Google budget to start, then more if it proves itself. We'll suggest a figure after looking at your Google data.

Does it help with AI search?

Partly. Microsoft Ads can appear next to Copilot answers, and Bing itself feeds several AI tools. Paid ads are one side; our AI search optimisation covers the unpaid side.

Is there a minimum contract?

No. We work on a monthly rolling basis with no tie-in, and you keep ownership of your ad account.

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