Lesson 5: Review before you use it

Lesson 5Start here

Review before you use it

AI writes smoothly, which makes mistakes easy to miss. Before anything goes out with your name on it, read every word as if a customer will. Because they will.

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What to check

Facts and claims: prices, dates, qualifications, reviews, guarantees, anything legal.
Tone: does it sound like you, or like an advert?
Missing information: how to contact you, when and where.
Suitability: would this be clear and fair to the customer reading it?

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Be extra careful with

Anything that promises results, mentions the law or regulations, compares you with competitors, or talks about health, money or safety. If in doubt, leave it out or check with someone qualified.

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A note on search rankings

AI can help write page titles and descriptions, but that doesn't guarantee you'll rank higher in Google. Useful, accurate pages for real customers are what count. Treat any AI "SEO tips" as suggestions to check, not rules.

Lesson 5Your turn

Spot the problems

Here's a fictional AI draft for a made-up business, Maple & Moss Florist in Bath. Tap every sentence you think needs fixing before it's posted, then check your answers.

Fictional AI draft

Show the answers

Fine: Autumn is here, and our shop is full of warm oranges, deep reds and dried grasses. Fine, as long as it's true of the shop right now.

Fix: As Bath's award-winning florist, we've been voted number one in the South West three years running. An invented award and ranking. Unless it's real and you can prove it, remove it.

Fix: Our autumn bouquets start from just £15. A price the AI made up. Check your real prices before posting any figure.

Fine: Every bouquet is hand-tied in our shop on Walcot Street. Fine, if that's where you are. Details like this make posts feel real.

Fix: Flowers are scientifically proven to cure stress and anxiety. A health claim that overstates the evidence. Say something you can stand behind, like "a little colour for the kitchen table".

Fix: Order by 2pm for same-day delivery anywhere in the UK! A delivery promise the business can't keep. Check what you actually offer.

Fine: Pop in and say hello, or call us to order. A clear, friendly next step. Just make sure your phone number is on the post.

Fix: Leveraging our synergistic floral solutions, we elevate your everyday. Jargon that says nothing. Customers want plain words.

Your review checklist

Run through this every time, before anything AI has helped with goes out. Download it and keep it somewhere handy.

Every fact, date and price is correct and current
No invented reviews, awards, qualifications or guarantees
Nothing that overstates results or makes health, legal or money promises
It sounds like us, in plain, friendly words
It says clearly what to do next and how to contact us
No customer names or private details
UK spelling, and no typos
I'd be happy for a customer to read it exactly as it is

Lesson 5Wrap up

Lesson 5 takeaway

Takeaway

AI drafts, you check. Facts, claims, tone, missing details, then publish.

Want it all on paper? Download the course workbook (PDF, 678 KB)